Headings are similar to an outline; they indicate the page structure and give readers a quick overview of what the page is about.
Standards for Headings
- Only use headings to indicate document structure, not to make text BIG or bold. Contact us if you need additional styles for emphasis.
- Heading 1 is the node title. A node can have only one Heading 1.
- Use the formatting dropdown in the WYSIWYG to apply headings 2 through 6.
- Use headings like an outline to structure your page. For example, use heading 2s to indicate major sections of your page, with heading 3s marking subsections inside the major sections.
Why Are These Standards Important?
- Search engines use them to figure out what a page is about.
- Heading 1 (also used as the page title) is the single most important piece of information used by the search engines to identify what the page is about, and also appears in search results.
- People scanning the page use them to get a feel for the organization of the page and to skip to the sections that are relevant for them.
- Chunked and labeled information is easier for people to understand.
- Screen readers use them as page navigation.
