Page Title Standards

Drupal displays node titles in multiple places:

As the node's Heading 1 (the most prominent and important heading on the page)

As the link text in many views (for example, the node titles for news releases appear as the clickable headlines on the front page of the website).

And as the page's HTML title (in combination with the section title and "Grinnell College"). 

Standards

• Make titles distinctive and descriptive.
• Describe the contents of the page.
• Don't include “Grinnell College” or section name. The site automatically adds the section and Grinnell College to the HTML title. For example, a node with title of Faculty in the History section would have an HTML title of Faculty – History | Grinnell College
• Don't use acronyms in titles. E.g. use "Digital Millennium Copyright Act" instead of DMCA.
• Create titles that make sense when read out of context, for example by a screen reader or in a site map or list of search results

In addition, titles should be short, begin with the most salient words describing the contents of the page, and not begin with "The" or "Welcome."

Why?

• Drastically improves search results. Search engines use the page title to determine what the page is about.
• Helps people guess what they’ll find on the page. It's the most prominent item on the page.

Examples

“Mentored Advanced Projects” or “Campus Map” are significantly better than “Map”