Kevin Cannon: Doing digital comics, it's sort of the Wild West for that right now. This is sort of our--whatever metaphor you want me to use--our iron in the fire, our hat in the ring. We wanted to basically tell people what we're up to, and sort of, just set the stage a little bit.
Zander Cannon: The thing is, we're jumping in when it's pretty well established that people are doing digital comics all the time, even digital-only comics. We only felt that our take on it was that we wanted to make the amount of content and the price a little more comparable with the other things that you can get digitally, television shows, books, music and that sort of stuff. Instead of just having it be the same thing that's coming out in print, but in digital format for approximately the same price, it's something that isn't available in print because Top Shelf doesn't publish monthly comics, typically. It's something that, I think, is a little more appealing to your average consumer, someone who doesn't buy comics all the time.