Dean of Admission Seth Allen talks about overhauling the college admission process

To be fair, we're dealing with educators here, not competing blue jean manufacturers, so the initial motivation is pure enough. Seth Allen, Grinnell College Dean of Admission and Financial Aid and a member of the Common Application's board, wants "authentic information, rather than more of what's already being produced at the request of colleges," and thinks it's time to overhaul a decades-old application process to take advantage of new-technology tools. He says we can: