The staff of a college store, or any retailer, can get comfortable with a store’s layout and not take notice of how a few simple changes could make a huge difference in how shoppers perceive it.
Such was the case at Grinnell College Bookstore, Grinnell, IA, until students from the Iowa State University School of Design and Merchandising descended upon the store and other retail outlets in the community. The six ISU students working on the Grinnell College Bookstore were part of a Main Street Makeover program that partnered with the Grinnell Area Chamber of Commerce.
