Jonathan Chajet '89 featured on "Thoughtful China," produced by Normandy Madden '91

Chinese companies are eager to expand into western markets but they face many hurdles, including low experience selling to western consumers and some negative stereotypes attached to the "made in China" label. This week on "Thoughtful China," we take a close look at one of those companies making strong moves in European markets, Shanghai Jawha United, owner of the Chinese beauty brand Herborist, and talk with branding experts about how to successfully build Chinese brands at home and overseas. (VIDEO)