Why Brand Matters
Grinnell College’s institutional character took root in rich Iowa soil in 1846 with a mission to serve students as a teaching and learning community that provides an education in the liberal arts through free inquiry and the open exchange of ideas. Our mission has stayed true, and our character has grown, through every individual who has chosen to be a Grinnellian in the years since that founding.
How can we best share that story in a 21st-century world where communications norms and channels change daily? The answer: We must communicate about our College’s character in the most consistent and authentic ways possible.
Those efforts are now supported by a strategic positioning plan developed with input from engaged faculty, staff, trustees, and Grinnellians, present and past. This plan helps advance how we communicate the values and qualities that are hallmarks of Grinnellian character.
Each of us plays a role in creating and telling the Grinnell story. The guide you are reading was developed as a resource to help all of us better understand the power of truthful, compelling, consistent messages and imagery. That is how we can best tell the story of why the world needs more Grinnellians. Ultimately, that story will ensure we advance our core mission: to educate and serve our students.
What is a Brand?
Our brand is more than a logo, a font, or a set of colors. It defines who we are, what we say, and how we act. It represents how we see ourselves as a college, and how we want other people to see and know us, too.
Our strategy is made up of four key elements, which together serve as the foundation for our creative platform.
The visual elements of our brand exist along a spectrum — one that’s flexible enough to tell our myriad stories memorably and uniquely, but rigid enough to make any communication recognizable as Grinnell’s.