Grinnell’s visual identity represents the institution at the most basic visual level. It’s a signature, a stamp of quality, and a symbol of pride for all of us to rally behind. By following a few simple guidelines, we can ensure that our identity remains unmistakably ours.
Our logo has been updated so that it's easier to use in a variety of scenarios, including on the web, in digital applications, and in smaller instances in print. Additionally, we have updated the typeface in the logo to better match our evolved brand, our institutional traits, and our academic reputation.
Grinnell’s typography is flexible enough to meet a wide range of situations and requirements. When it’s used thoughtfully and consistently, typography becomes a powerful branding tool that can add visual meaning to what we communicate.
The official font families are Futura and Freight.
Our color palette is simple and sophisticated. It relies mainly on PMS 485 for identity elements and black. Bright and dark accent colors and secondary tints are for additional levels of content in layouts.
Many factors contribute to consistent and accurate color reproduction. These include always using the correct color formulas, using quality papers when printing, and choosing qualified people and machines that put color on paper. Screen-based applications must follow similar care and consistency.
Supporting Accent Colors:
The vibrant colors of this palette bring intensity and youthfulness to the visual brand. Each bright accent color has a corresponding dark color to provide balance and flexibility in color-driven layouts.
These individual colors are not intended to be assigned to particular divisions or programs.
The secondary tints provide a base for all other colors to interact. They provide a warm, cool, or neutral tone to layouts. They can also take on a more detailed role in coloring text in a layout, creating a subtle tone or softening type over dense color or photography.
Photography is a compelling tool for portraying the diverse and dynamic nature of our community. It can quickly capture the Grinnell experience and connect deeply with people.
The words we use can describe what we’re doing to challenge convention and shape the future. But it’s our images that actually shows it.
Photography plays a major role in how we communicate. Whether you’re pulling from our existing library or you’re shooting new images, each photograph should focus on one of the following categories: